Product Management · Consultancy
Sinch
Global product management and technical delivery
Services delivered
- Product Management
- Documentation
- Development
- Sales Engineering
Overview
Sinch is a global cloud communications platform, connecting businesses to their customers through messaging, voice and email. As one of the world's leading communications providers, Sinch was developing their RCS (Rich Communication Services) offering, a next-generation messaging channel with significant commercial potential for enterprise customers. They needed a senior product manager who could get up to speed with the technology quickly and integrate seamlessly into their existing team to help drive delivery.
What we did
RCS product management
We took on global product management responsibility for Sinch's RCS development team, leading the product from alpha through to beta. That meant owning the roadmap, managing development compliance, coordinating across global teams and making the calls that kept things moving.
Developer documentation
We wrote comprehensive developer documentation for RCS, the kind that developers actually want to read. Clear, complete and structured around how engineers integrate in practice, not how the product team thinks they should.
Third party platform integration
We led integration with third party marketing automation platforms, supporting and testing through the process with global teams. We also built a Zapier integration, giving Sinch customers a simple, no-code route into the Conversation API without needing dedicated development resource.
Sales support
We provided technical support to Sinch's sales teams, covering go-to-market planning, solution scoping and the kind of hands-on technical sales guidance that helps close deals with enterprise customers.
Outcomes
- RCS product taken from alpha to beta under Ramp's product management leadership
- Comprehensive developer documentation delivered for RCS channel
- Third party marketing automation platform integrations completed with global teams
- Zapier integration built, opening Conversation API to non-technical Sinch customers
- Double-digit ROI delivered for Sinch enterprise customers following global RCS launch
With support from Ramp, Sinch was able to offer global RCS termination and lead the market in consumer reach, with double-digit ROI for our enterprise customers.